Ocean e-commerce use rising

Increase is more than double the rate of global container market growth

The use of ocean e-commerce rose by 18.8% through July 2011 compared to the same period last year, according to INTTRA.

The company which provides an e-commerce platform for the ocean shipping industry, said the increase is more than double the rate of global container market growth of 8.1%.

According to INTTRA, ocean shipping e-commerce adoption has grown significantly for countries in Asia and Latin America with sustained increases in e-commerce usage year over year, particularly for South Korea (60%), Malaysia (33%) and Indonesia (32%) in Asia, and Panama (94%), Guatemala (84%) and Peru (50%) in Latin America.

INTTRA said that by increasing e-commerce adoption, the ocean shipping industry is making great strides toward more streamlined business processes.

Ken Bloom, CEO of INTTRA said: "The solution to industry issues such as over-booking and reliable lead times for planning and forecasting ocean supply chains requires industry collaboration and the collection of data to measure and understand supply chain performance. If the industry can measure performance, we can then score progress towards improvement." (IFW)

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